Social Media and Hostels .... mentions almost everything you could think about marketing online and hostels.
Tell me if you like it,
lunes, 10 de marzo de 2014
domingo, 9 de marzo de 2014
As you we all know Blogs are very important, in fact I can say that writing a blog has become part of our Marketing Strategy as brand or hotel establishment. But we should consider in having different blogs for our business, not only a general blog for the Hotel …. Imagine we have a lovely fashion swimming pool, where every Saturday we have great parties with DJ,s ... it would be perfect to have a blog just for that … don’t you think so?
If you still think is not necessary to have a blog then just take notice of the following :
• Great tool to understand hospitality industry and the clients.
“Information is the key of everything” …. I believe W. Churchill said that, and it is true. We should always evaluate our hospitality market.
• Improve the SEO of your web hotel / bar / restaurant
Articles, videos, photos, etc. …shares and more shares, everywhere … the search engines will take more interest in your hotel , bar or restaurant giving it greater presence and visibility.
Remember Search Engines like Google are attracted by this fresh and quality content and keywords used in your articles or the comments left by readers.
• Own content to share on social networks
If you are able to create good quality content it is the best method to share on all your social media profiles and create curiosity. Study your traffic through the share posts and what’s the cause of it.
• Engage with influential bloggers
Thanks to your good quality post you will be able to be in direct or indirect contact with other bloggers from the tourism industry . We should always think that people tend to trust the professionals perceived as " experts".
• Get involved subscribers and potential customers
A blog helps getting involved with your brand followers and their contents , through subscriptions.
6 SEO Tips for Hotels:
Find a Professional Copywriter with SEO and Hotels experience
Bring Local Search Listening, Hotel is a local business
Create Landing Pages for promotions, packages …
Create Mobile Site
Create Useful blog post
Add Social Sharing Buttons to make it easy for your visitors
I can only say that blog is important but to be able to understand the cause of the results it is even more important, and that’s is why I am going to share with you the next infographic about “Travel Blogger by Sandmount Hotel”
I hope you like it. :)
miércoles, 8 de enero de 2014
Out of the 10 cities, four are European and 3 are in Switzerland. Strangely United States or Canada have no city in the list. In contrast, two cities are on the African continent such as Luanda (which nº 1 ) and N, N'Djamena (Chad) are among the 5 most expensive cities in the world.
- · what cities are we talking about ?
The well-known Mercer's report is the result of comparative analysis of different variables among which we could highlight housing, transport, clothing, food or entertainment, and where the basis for the study is New York.
The goal is to help multinational companies and governments determine compensation benefits for employees who have to travel to other countries, offers a number of examples of the prices.
I let you enjoy the following video, which explains in more detail the results and I feel free to say if you agree or not J
miércoles, 1 de enero de 2014
Los turistas rusos son un mercado que cada año aumenta, y podemos decir lo siguiente:
miércoles, 25 de diciembre de 2013
domingo, 22 de diciembre de 2013
- Como crear una Campaña Publicitaria:
La campaña publicitaria es un plan de publicidad amplio para una serie de anuncios diferentes, pero relacionados, en diversos medios durante un periodo determinado. Hemos de tener en cuenta la estrategia, la medición de resultados y siempre a corto plazo, la inmediatez es la clave.
Son 15 puntos muy útiles y espero que os puedan ayudar para crear un anuncio.
Now it is quite impossible to understand the world of travel & tourism, without the opinion of bloggers, what they say on facebook, twitter and other social networks and thanks to the access of our social media accounts with the smartphone it has become greater role.
It is a trend that is not going to do nothing but grow at the expense of the magazines; especially specialist will be in the background.
Today's traveller is looking for experiences through travel blogs and it becomes easy to inspire to choose and hire next destination vacation.
- · The Bloggers role?
In a world like today where digital communication is important, it is clear that bloggers are journalists from the New Century. Their audiences in many cases exceed from any traditional written media.
Therefore, the role of the Blogger is a key influencer in the industry. That is, is a communicator who knows the sector in which it moves, knows how things work in advocacy, keeps sources and contacts, knows who to contact , has proven experience and does a good job offering good content and good stories. They have high number of visits, social media followers, good positions in rankings ... Those who meet these characteristics are the “king”.
- · Main value of it?
Blogs are new media, new media with specific characteristics that are its freshness, immediacy , interactivity , and his personality that tend to grow as each the vast majority of people are using the Internet as the sole source to learn , plan and book their travel . That is obvious.
Another advantage of the blog is that it allows to use a different language. They can discuss issues impossible to print, to criticize and ratings that have no place in the media and politically correct sweetened traditional travel . That one of the great values of a blog.
- · Trend or it’s the future?
There is a blog for every reader, so we talk about microsites , but more specialized . Very important detail when you consider that tourism studies confirm that the profile of travellers is increasingly segmented. And the competitiveness of destinations depends on its ability to develop and market tourism products specific.
Companies that adapt to the new values and are not afraid to bet on the new media , to create new strategies to seek leaders ... sure will benefit.